We are proud to present the new App of the most important eyewear fair in the world; already available on the App Store and Google Play, it facilitates the visit to the fair but not only; accompanies the user throughout the year and allows a completely customizable experience. The user can stay updated on the favorite topics with a simple click, thanks to the integration of WMido feeds, the online magazine of the fair and all the social networks related to the event. The experience at the fair is increasingly fluid: the entry pass arrives directly on the screen of your smartphone or tablet and, thanks to the integration of the complete catalog and maps, the visit becomes even easier and more intuitive!