Tap water is safe and controlled, to say it is the Istituto Superiore di Sanità! Our agency, on behalf of Aqua Italia (Anima – Confindustria), has devised and developed an awareness campaign on the treated water and served at the restaurant, a safe and environmentally friendly service! The campaign, presented during the press conference on October 8th, will continue throughout 2016 with an innovative media plan created by GWC MediaFair which provides a skilful mix between Social Ads, Google AdWords and traditional media.