Needless to hide it: the first impression is important! Having an image that represents us and distinguishes us consistently with a touch of originality is important; especially for a company like Cosmetica Italia Servizi, born from the great experience in the Italian Cosmetics sector (Confindustria). The GWC ADV team has devised the Company logo and the coordinated identity, constructing it around the concept represented by a stylized mosaic to represent a multiplicity of services in a single reality, a polyhedral with a coherent vision. Finally, we designed all the materials necessary for the daily activities of the company, from the portal under development to the representative materials.