Take a famous brand all over the world, get a new line of products that reflects its style and values, get a young and dynamic agency that works with dedication and passion: here is the launch campaign of Samsonite Business signed GWC World. The renowned brand of luggage Samsonite has entrusted to GWC World, the agency led by Alessandro Malnati and Damiano Antonelli, the launch of the Samsonite Business launch campaign, the line of backpacks dedicated to all men who love practicality with an attention particular to style. The GWC team has worked extensively on the project, from concept conception to the study of layouts, through the identification of an exceptional photographer: the famous Giovanni Gastel, famous all over the world for his shots fashionable. “The creative team has worked flawlessly and carefully, to realize the difficult task of making fashion an object normally considered mainly” practical “. The result is a campaign that has enjoyed great success internally in company management and we look forward to meeting on magazines and airports all over the world “, explains Damiano Antonelli. “Working with a photography myth like Giovanni Gastel and his team was great. It immediately created a total harmony that has allowed us to quickly reach an exceptional result, which has gone beyond even the most optimistic expectations. We hope to return to the studio soon with Giovanni and our customers for new level projects “, says Alessandro Malnati.