GWC World, and in particular the business unit GWC Adv, presents the campaign that will accompany the 107th edition of Mipel: Origami as a metaphor for the accessory universe. From a small square of paper can be born infinite variety of forms, even extremely complicated; creating an origami means renewing a simple material endless times. Just as happened for the accessory: thousands of possible combinations to give the right and essential touch of personality! The new campaign will be developed on all media and at the fair in the areas of relaxation, reception and special activities, giving a colorful touch of joy to the four business days. The appointment at Mipel 107 is scheduled from 15 to 18 February.