It is part of a strategic digital engagement plan that started in March the Lactacyd Beauty contest, started today 1 November 2014, which gives participants a fresh and fun experience and the chance to win many prizes of beauty and relaxation. We took care of every creative aspect of the competition, from the graphic study to the web implementation, to the promotion through digital campaigns and customer care, thus involving various business units of the agency. The competition, which will end on December 31st, is simple and immediate and involves a double step of play. Participation in instant win mode is free and offers the chance to win many beauty prizes; for the most loyal customers, who have purchased the new Lactacyd, it will also be possible to enter the receipt data and participate in the final extraction of a weekend of relaxation and wellbeing in extra-luxury locations.