Top Italian design, quality of processing, the exclusive trends and hot news – that are main points characteristic for the Italian MIDO exhibition held in Milan – the leading eyewear show in the world. GWC World – digital company based in Prague and Milan was there like every year. Physically and virtually. MIDO application developed by GWC World actually simplified the orientation and caused better enjoyment for many exhibitors. Official event app developed by GWC World allows users to be constantly updated about news concerning the optical world of MIDO. “Expositors and visitors could keep entry pass handy, see the pavilions floorplans, browse the exhibitors list, and receive all the news about the show – exclusively, simply and with pleasure. That was our goal which I think was reached”, pointed out the functionality of app Alessandro Malnati – CEO of GWC World. The end of the MIDO doesn’t mean the end of app. On the contrary. Users can receive exclusive weekly digital magazine dedicated to the eyewear industry and the latest developments in fashion and design during a year. MIDO exhibition is always full of pretty interesting, inspiring exhibitors, visitors and VIP guest which present their exclusive goods and share new trends in the filed of eyewear. “Its our great pleasure we can spread out that unique optimistic atmosphere and valuable information to the broader auditorium due to MIDO TV. Actually that was our first thought why we launched MIDO TV. Nowadays the television ensure a complete coverage with live streaming broadcast of the events that take place during the event”, stated Luca Paganini account manager responsible for the project of MIDO TV. Team of GWC World developed the MIDO TV in 2010 as a official web television of MIDO Exhibition. “We are grateful for our ratings which motivate us to go still forward”, closed Luca a give many sincere thanks to all their viewers.