Cosmetica Italia, in collaboration with Unione Nazionale Consumatori, has literally opened its doors to everyone during the first open day dedicated to the discovery of the cosmetic world. During the day, full of free entries, some styling and finishing stations were set up and others dedicated to make-up. An “olfactory happy hour” marked the final moment of the event, enriched also by other important testimonies of professionals, bloggers and users. GWC World has created some communication materials and the video service of the event.