Get a globally recognized brand for quality, design and innovation, take an eclectic illustrator, who has studied and lives in Berlin, get an agency with 13 years of experience passionate about the field: here is the new Samsonite Lady campaign, a mix harmonious in which art builds a world around the product. Because a woman’s bag, we know it, is not a simple object, but a whole universe! This is the extreme synthesis of the Samsonite campaign, on air in Europe since January 2016.