PORTFOLIO
GOAL
For the launch of Swisse Professional, a new line of supplements aimed at beauty professionals, the brand needed to establish a new product identity with elegant, precise and performance-oriented communication. The goal was twofold: to build a distinctive image from the debut and to activate an effective funnel for generating qualified leads in the professional sector.
SOLUTION
GWC developed a targeted strategy, combining static content and video with a clean, consistent aesthetic capable of conveying the values and positioning of the new line with immediacy. The campaign was planned to strategically intercept the target audience, with dedicated DB Building forms and an architecture designed to facilitate conversion. The project received an excellent response from the professional audience, helping to consolidate brand identity from the outset and generate new relationship opportunities. Translated with DeepL.com (free version)
