GOAL
To entertain Sodastream consumers, and to attract new ones, during the COVID-19 emergency, where people were forced in a situation of quarantine in their houses.
SOLUTION
Concept, design and development of an online gaming activity, with instant win and final contest. Soda Challenge platform allows users to register themselves creating a customized profile from where they can challenge other user in the Soda Quiz, answering to different questions about several categories ( water, Brand Sodastream, sustainability but also sport, design, technology and so on…). Sodastream machine buyers can also list all their “sparkling daily action”verifying their environmental impact.