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GOAL
To entertain Sodastream consumers, and to attract new ones, during the COVID-19 emergency, where people were forced in a situation of quarantine in their houses.
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SOLUTION
Concept, design and development of an online gaming activity, with instant win and final contest. Soda Challenge platform allows users to register themselves creating a customized profile from where they can challenge other user in the Soda Quiz, answering to different questions about several categories ( water, Brand Sodastream, sustainability but also sport, design, technology and so on…). Sodastream machine buyers can also list all their “sparkling daily action "verifying their environmental impact.
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