PORTFOLIO
GOAL
As market conditions evolve in early 2024, it was essential that consumers continue to choose SKYN for the distinctive and superior quality of its products regardless of price changes. Therefore SKYN asked GWC to increase brand consideration by enhancing the superior features of the world's No.1 latex-free products and their uniqueness so that SKYN would remain the preferred choice for users.
SOLUTION
The GWC creative team designed, produced and managed a Full Media Campaign to reach consumers on every touch-point: from social media to podcasts and radio to sampling activities during live events, offering consumers the opportunity to try products directly and experience SKYN. The campaign benefited from collaboration with highly resonant projects such as Il Milanese Imbruttito, Radio Deejay, Fem, and One Podcast that created viral and engaging content-designed to be not only informative, but also part of a larger narrative about the importance of choosing high-quality products. Through strategic media coverage and creative and consistent communication, SKYN has been able to maintain its appeal among consumers, positioning itself as a brand that offers more than just a product, but a true quality experience.
