GOAL
To sponsor and promote MTV SPIT new season launch in partnership with Puma – the awesome brand with a Hip Hop soul.
SOLUTION
Design and development of an iOS app suitable for iPhone/iPod touch thanks to which users can take part to a photo contest for becoming one of the main characters of the TV program. Users are call to share their personal and unique style with a photo or a short video based on a digital sequencer where is possible to record a Freestyle rap with hip hop bases.