GWC
PORTFOLIO
GOAL
To spread the right information in a sea of fake news about prevention in sex; to entertain campers at Red Cross Camp, a campsite set up in Ghisiola Park, near Garda Lake, in occasion of the annual meeting between Italian Red Cross volunteers that, for a week, celebrate and remember rescuers, accompanied with music, dances, shows and ludo-informative areas.
SOLUTION
Stand customization with Akuel/Skyn/Primex brand in the Red Cross Camp; Hostesses research, management and formation for the days of the event; ideation, design and production of informative materials and of a short and funny quiz submitted to volunteers with a personal giveaway that described the own sexual profile, based on given answers.
