GOAL

Cosmetica Italia, which has been participating in Cosmoprof Worldwide Bologna as a partner for years, had an important announcement to make for the 2026 edition: the launch of the “This Is Bellezza” campaign, a project that highlights the uniqueness of Italian beauty and fosters collaboration among businesses, institutions, and stakeholders. Therefore, for the design of its booths, it needed graphic support to highlight Cosmetica Italia’s new communication guidelines.