PORTFOLIO
GOAL
On Tuesday, June 24, “The Cosmetics Industry: Opportunities and Challenges of a Key Sector of Made in Italy,” the Public Assembly of Cosmetica Italia, was held at the Ara Pacis Museum in Rome. The event was an opportunity to highlight what are the priorities for action for the competitiveness of the Italian cosmetics industry and to discuss with key representatives of institutions the opportunities and challenges of this market also in an international context. Cosmetica Italia asked GWC to design and implement a 360° graphic project to consistently communicate the key values that would later be addressed during the Assembly
SOLUTION
For the Cosmetica Italia Public Assembly, we shaped a visual system that combines heritage and innovation. An institutional event told with a graphic identity that celebrates classic beauty in a contemporary key. Marble, pixels, elegance and precision: each touchpoint was designed to enhance a strategic sector of Made in Italy. Key visuals, physical and digital materials, reels, landing pages and social content. A coherent visual narrative designed to reflect the values of the sector: beauty, expertise and innovation.
