Fashion, useless to deny it, is much more than the simple necessity of dressing; whether you prefer a very personal style, or follow the latest trends. From this simple consideration we took inspiration to design and implement the contest of Lactacyd and on air from 1 September on the portal The fans of the brand responding to funny style questions can try to win the fantastic prizes on the theme of shopping and invite friends for a challenge … with style! The contest is already a success: just a few days before the debut, it records over 30,000 entries!