Fashion, useless to deny it, is much more than the simple necessity of dressing; whether you prefer a very personal style, or follow the latest trends. From this simple consideration we took inspiration to design and implement the contest of Lactacyd and on air from 1 September on the portal lactacydclub.it. The fans of the brand responding to funny style questions can try to win the fantastic prizes on the theme of shopping and invite friends for a challenge … with style! The contest is already a success: just a few days before the debut, it records over 30,000 entries!