GOAL UNIQA, line of cosmetic treatments belonging to the Pea Cosmetics Group and market leader for the production of pure Vitamins in single-dose format for skincare, wanted to renew its image and its communication by giving an air of freshness to its contents.
SOLUTION GWC is pleased to collaborate with UNIQA dealing with their main B2C communication channels:
- Social Media: conception of monthly editorial plans with study and creation of graphic contents
- Email Marketing: ideation, drafting, graphic design and management of newsletter mailings addressed to UNIQA consumers
- Blog: study of the monthly editorial calendar with the drafting of articles in a SEO perspective, to optimize the boutiqueuniqa.com website and to improve its performance in the Google SERP
- Media Campaigns: study of the campaigns concept, creation of ad hoc photo shooting with relative post production and adaptations to the necessary ADV formats