GOAL To realize a brand entertainment campaign related to Detergents Line LACTACYD products to encourage their selling

SOLUTION Design and development of web platform Lactacyd Club dedicated to contest “A colpi di stile” (“With blows of style”), totally managed from GWC and turned to all consumers that had bought products belonged to the detergents line of the promotor Brand. Shipment of awards users won thanks to the Instant Win and complete organization of the Shopping Weekend in Milano, raffled as final extraction prize.