GOAL  To celebrate in style the 50th anniversary of Cosmetica Italia with the aim to bring the culture of product and sector among the people, among the Italians, in a creative, curious, stimulating and really captivating way.

SOLUTION Activation of a series of online and offline communication platforms capable of guiding the messages of the sector in a natural and simple way towards different targets; thematic DEM design, creation of a logo dedicated to the occasion; opening of an associative Facebook page that, for the first time, directly addresses the final consumer through engaging posts and sharing of content coming from digital platforms available.