PORTFOLIO
GOAL
Spreading industry culture about the advantages and benefits of treated and microfiltered water at home as well as at the bar through simple and direct video content with an immediately understandable TOV.
SOLUTION
GWC first researched a creative concept and drafted the script for the video, which we then worked through a Generative AI tool to have a cartoon-style result that we then post-produced to refine the details and to add the recorded narrator's voice with a professional speaker. We then activated a media campaign to amplify the content and spread it to the Association's target audience.
