PORTFOLIO
GOAL
For the multichannel campaign planned by Swisse to promote the Best Seller products of the summer season, Magnesium and Potassium - in the two versions CLASSIC and STRONG - the Brand asked the agency to come up with a unique creative concept but one that could be declined depending on the two target audiences of the products (sportsmen and workers).
SOLUTION
We built a digital campaign around a simple and powerful insight: energy is not only needed to play sports, but also to face daily challenges. We activated Paolo Schiavone, a figure capable of representing both worlds - the field and the office - with authenticity, strength and naturalness. A multichannel project, with ADV declinations and editorial content that speaks to those who never stop.
