PORTFOLIO
GOAL
In celebration of Valentine's Day, SKYN wanted to celebrate pleasure in all its forms with a communication campaign designed to reinforce the brand's premium positioning. The goal was clear: to generate brand awareness and speak to a broad, free and aware audience through an inclusive, contemporary and relevant message.
SOLUTION
GWC followed the project in all its operational phases, adapting and optimizing the formats required for digital distribution, and coordinating activities according to an integrated strategic plan. The campaign was disseminated on a network of high-profile digital channels: Prime Video, SKY, Netflix, La Repubblica, and the main social networks. We activated cross-media communication through influencer sponsorship, product seeding, and selected editorial partnerships to amplify brand visibility and foster a consistent and recognizable presence. An activation designed to consolidate the brand's positioning and increase its notoriety among strategic audiences.
