People Book McDonald’s – GWC World

PORTFOLIO

McDonald's

PEOPLE BOOK

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GOAL

McDonald's has always cared about the well-being of its People and strives every day to make them feel like family. That's why it asked GWC to graphically take care of a manual: the People Book, dedicated to McDonald's People department, to manage all stages of the Employee Experience in the right way.

SOLUTION

GWC has paginated and curated the design of this digital presentation, respecting the Brand guidelines and giving an air of freshness and lightness to the reading and fruition of the manual.

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