PORTFOLIO
GOAL
PEA Cosmetics launches UNIQA Day, its first “day” line, which consists of three innovative creams that can give a skincare experience that goes beyond traditional cosmetics. GWC was commissioned to develop the branding of this great new signature UNIQA product.
SOLUTION
The GWC team developed the concept of the connection between the products and different styles of music: SOUL, POP and ROCK, distinguishing them with the main characteristics of each. We dressed the line with bright and vivid colors, giving each product its own rhythm and energy... to accompany UNIQA Lovers with the right rhythm for the day. The creative concept was then declined into Newsletters, social media, POSM, ADV Pages and Promotional Videos...all following “the rhythm of your skin.”
