GOAL
Expodental Meeting is the most important dental fair in Italy and one of the most important in the world. A fundamental moment of contact, training and relationship among the best professionals in the field. GWC supports UNIDI as agency-partner taking care of the strategic and creative communication of the event.
SOLUTION
GWC creates and manages all dimensions of EM's communication, both digital and physical. It takes care throughout the year of the event's Social profiles and manages the production of the event's official TV during the highlight days in the Rimini Fair. Completing the picture is the operational and creative management of online campaigns, the development of email marketing strategy, digital media advertisement and the management of webinars, surveys and other business intelligence activities useful to develop, year after year, concrete added value for the growth of the “Expodental Meeting” Brand.